We love the problem, not the solution. Our challenge is not building more products, but uncovering the better product to build. We start by study the problem before searching for the solution. Problems, not solutions, create a strong space for innovation.
Each switch is grounded in new technology, but the reason we switched starts with old problems. In making it better, we make it more strong and more performant. The key to staying relevant to your problem and growing your needs does not come from throwing more features at them, but rather continuously uncovering problems and addressing them. This is the essence of Continuous Innovation.
The first step is framing problem discovery conversations, not around problems, but rather around triggers that cause your needs to search others alternatives. We then attempt to unpack the causal forces that led them there, assess their current state and outcomes, and prioritize spaces for innovation.